If you’re using a WordPress theme for your website you may be using the ‘tagline’ as a title to tell people what your site is about. Its located in ‘general settings’ and the majority of themes use this. It can be useful to summarize your blog and will often contain some of your site’s keywords.

If you view your site’s source code for the homepage you might see something like this:

<h1>Your Tagline</h1>

That’s good, it means that your tagline is using an h1 header tag, so will be looked at as a very important thing on your page in terms of SEO… Now try viewing the source on another page such as a post. If you’re still see the same thing you might want to make a change to this:

<h2>Your Tagline</h2>

..and have the title of your page or post as the h1.

As with most things in the world of SEO there is debate as to whether more than one h1 tag has a negative affect, but I have settled with the approach of making the tagline the h1 on the home page and the post title the h1 on the post page with the tagline as an h2.

If you want to implement this, you’ll probably find the code in your ‘header.php’ file. Look for a line similar to this:

<h1><?php bloginfo('description'); ?></h1>

You can then change that to this if you want to change the tagline to h2 on post pages:

<?php if(is_single()){?>
<h2><?php bloginfo('description'); ?></h2>
<?php }else{ ?>
<h1><?php bloginfo('description'); ?></h1>
<?php } ?>

Or this, if you want to change the tagline to h2 on all pages but the home page:

<?php if(is_home()){?>
<h1><?php bloginfo('description'); ?></h1>
<?php }else{ ?>
<h2><?php bloginfo('description'); ?></h2>
<?php } ?>

Hope that helps!