I have quite a few websites and blogs of my own or that I have done for others and am always trying to think up new ideas for my next project. One thing always seems to be a stumbling block that I spend a lot of time trying to get other – choosing the best domain name…
Choosing the web host, site design, content management system amongst many things are also very important choices, but all of those can be changed down the line without too much fuss, whereas rebranding a site and changing its domain name although technically not difficult is nearly always something that would be best to avoid. Getting it right first time therefore is pretty important, but very difficult when the project is in its junior stages and hasn’t necessarily developed much of a ‘personality’.